We have a six week cadence where we spend four weeks of intense work, and two weeks of course correction and planning. Every December we take time to reflect and relax and make detailed plans for execution.
| Task | Marketing & Sales | Product & Engineering | | --- | --- | --- | | Marketing | Launch all the work that we have built in the previous iteration as a series of content and promotions across multiple websites. Setup outreach that needs to be performed. Update AWS Marketplace | Upgrades and Maintenance, Building the iteration plan| | Build | Close sales based on the marketing that we perform. | - Sales and customer onboarding | | Plan | Update the sales collateral based on the work completed for the previous four weeks, Collect Testimonials, Update Outerach Docs,Import into the | Plan for the next four weeks of work. Update documentation. Plan some big rocks for the following four weeks. |
The goal of the iteration cycle is to have a high and low period where we can optimize and organize our energy and ensure we are prioritizing things. By setting up things into iterations we can focus on the most important tasks and delay things we want to work on so we can focus our energy to work on the right things.
- Focus on inputs not outputs. We can't control how many customers will join us but we can control how many products we release and out reaches we do. So instead of saying 5 new customers instead say outreach to 100 companies. We can control the inputs, not the output.